CarwashManager
For marketing agencies

Give your car wash clients a marketing machine.

At a surprisingly low price.

Top-tier licence-plate marketing and a complete platform for wash tickets, discounts and customer marketing — under your flag.

Cancellable monthly · you keep the customer relationship and the margin

Licence-plate marketing

Recognise every car — and let your marketing run itself

A camera reads the licence plate on arrival. You instantly know who's new and who's returning, automatically win back the ones who drift away and reward your most loyal customers. Now affordable for every car wash.

More about plate marketing
Scanning…
NLG-472-BK
Live · plate feedToday: 128
  • NL51-TDG-8Returning
    zojuist
  • NLHN-208-RNew
    3 min
  • NL4-JPX-71Returning
    9 min
  • NLZD-063-NReturning
    16 min
Marketing · runs itselfautomatic
  • Loyalty reward · reward for a regular

    to 51-TDG-8

    sent
  • Welcome discount · nudge to visit 2

    to HN-208-R

    sent
  • Win-back offer · come-back discount

    to 4-JPX-71

    sent
In your dashboard

Everything in one place, clear and simple

This is the dashboard you offer your clients — your figures at a glance, your marketing on autopilot.

Licence plates

When cars drive in

Visits per hour — new vs. returning customers, recognised automatically by licence plate

Thu 9 Jul
07:00
1
1
dry2
08:00
2
3
dry5
09:00
3
4
0.3 mm7
10:00
4
5
0.9 mm9
11:00
5
6
1.6 mm11
12:00
6
7
2.8 mm13
13:00
6
8
3.6 mm14
14:00
5
7
3.1 mm12
15:00
5
5
2.2 mm10
16:00
4
4
1.4 mm8
17:00
3
3
1.1 mm6
18:00
2
2
0.5 mm4
19:00
1
2
dry3
Returning customerNew customer

Recently recognised

The cars that drove in most recently — counts up live.

live
104visits·79unique cars

Search a licence plate

Type a plate and see every visit — how often, when and the rhythm.

GZ88RP
Search
GZ88RPRegistered customer · sander@voorbeeld.nlOn track

BMW 320i · black

Always asks for an extra dry cycle

Provided at sign-up: 3841 AB · Harderwijk

Expected around 18 Jul 2026

Visits
43
times seen (all time)
Last seen
9 Jul 2026
First time
3 Mar 2026
Avg. gap
6 dg

Log

  1. Drove in9 Jul 2026 · 14:15
  2. Drove in2 Jul 2026 · 08:47
  3. Discount redeemed24 Jun 2026 · 11:05

    €5.00 discount

  4. Drove in24 Jun 2026 · 11:03
  5. Welcome discount claimed3 Mar 2026 · 14:22

    via promotion “Spring deal” · €5.00 discount · from 3841 AB · Harderwijk

    sander@voorbeeld.nl

Customers & businesses

Group multiple licence plates under one customer or business. Search by name to see all cars together.

  • Loonbedrijf Van Dijk

    1 licence plate · 29 visits

    Details
    ZL09PB
  • Familie Bakker

    2 licence plates · 34 visits

    Details
    82HNV48XKD21

Automations

Run by themselves in the background. Manage them under Settings.

Win-back

Active

Brings drop-offs back automatically

Welcome back

Active

Nudges new customers to a 2nd visit

Reward loyal customers

Active

Rewards your regulars automatically

Perfect timing

Off

Mails on each customer's rhythm

That's the day-to-day view. The numbers behind it — periods, rhythm, top customers — live under Analysis.

Insight into your campaigns

See what works per campaign — down to the customer

Every action link, QR code and flyer gets its own numbers: how many people came in, claimed a code and actually became a customer. Exactly what you need as an agency to steer — and to prove your value in black and white.

Your campaigns

Share link + complete results per campaign

Summer campaign — Facebook
€5 · any choice · Ermelo
Active
https://portaal.jouwbureau.nl/actie/zomeractie-fb
Copy linkQR codeOpenTurn off
Reach & conversion
From a visit on the campaign page to a customer at the wash — the whole funnel.
512
views
428
visitors
22%
signed up
96
sign-ups
61
came by
64%
came by
28
still to use
7
expired
Money
What the campaign brought in, against the discount and ad costs.
€ 823,50
revenue
€ 13,50
avg. per customer
€ 305,00
discount given
€ 1,97
ad cost/customer
6,9×
return
Quality & origin
Did the campaign bring in new people — and which town did they come from.
71
new customers
25
existing customers
58
on the newsletter
3 days
to first visit
where from
Ermelo41
Harderwijk33
Putten12
Sign-ups — last 14 days
When the campaign landed (peak at the start, then calmer).
How it works

Your own car wash portfolio in three steps

We set up your platform

Live fast — optionally fully in your own branding, on your own (sub)domain. Ready in a day.

You connect car washes

Add car washes yourself from one agency dashboard. Every car wash live in no time, with its own QR wash tickets.

You deliver results & margin

Per client you see what works and adjust. You stay indispensable, and build recurring income.

What you offer your clients

One complete platform, under your flag

Not loose tools, but one finished platform that gives car washes more repeat visits and revenue — measurable, and affordable enough for every car wash.

Licence-plate marketing

Recognise every car automatically by licence plate, win back the ones who drift away and reward regulars — top-tier, affordable for every car wash.

QR wash tickets

Sell washes in advance, online and at the counter. Cashflow for the car wash and a reason to come back.

Discounts & campaigns

In a few clicks, discount QR codes and campaigns that pull in new customers and bring existing ones back.

Newsletter & nurture

Automatic email flows that keep customers warm, without the car wash having to lift a finger.

Live dashboard & insights

Revenue, washes and marketing results in one clear overview — per car wash. See even per customer exactly which campaign or channel brought them in.

All GDPR-proof

Strict data isolation per car wash, encryption and ready-made data processing agreements — built in as standard.

Packages you resell

Choose what you offer your client — you set the price

Three packages, each with a fixed price per car wash. One client wants only wash tickets, another the full licence-plate package. What you charge your client is up to you — the difference is your margin.

Wash tickets

97/mo

fixed price · per car wash

The growth foundation for every car wash.

  • QR wash tickets — sell online and at the counter
  • Discount campaigns + shareable campaign links (FB/Insta)
  • Automatic newsletter & nurture flows
  • Live dashboard: revenue, washes & source
  • Fully in your own branding (logo + colours)
  • GDPR-proof, incl. data processing agreement

Licence plate

97/mo

fixed price · per car wash

+ one-off from €1,950 (licence-plate system setup)

Licence-plate marketing as a standalone module.

  • Automatic licence-plate recognition on arrival
  • Win-back — bring drifting customers back automatically
  • Welcome discount → collect email addresses
  • Reward loyal customers automatically
  • Live: who's new, who's returning
  • Per car: visit history, rhythm & source
More about licence-plate marketing →
Best choice

Complete

147/mo

fixed price · per car wash

+ one-off from €1,950 (licence-plate system setup)

Wash tickets and licence-plate marketing together — best price.

  • Everything from Wash tickets: QR tickets, campaigns & newsletter
  • Everything from Licence plate: recognition, win-back & loyalty
  • €47/mo saving vs. separate (€194 → €147)
  • One dashboard for your whole car wash
  • Fully in your own branding + GDPR-proof
  • All future features included
More about licence-plate marketing →

All prices are excl. VAT. What you charge your client is up to you — work out your margin below.

What's in it for you?

Work out your recurring margin

Slide in your number of car washes and your own price — and see what you build up per month.

Which package do you resell?
Number of car washes5
What you charge your customer / month297
You pay 147 per car wash per month for Complete. What you charge your customer is up to you — the difference is your margin.Licence plate also has a one-off amount for setting up the licence-plate system (from €1,950) — all at once or spread over 12 months, and resellable with margin too.
Your recurring margin
750 / month
What your customers pay1.485/mo
Platform costs (5× €147)− €735/mo
Per year+€9.000
Plan an introduction

Example based on your own input — you set your own price.

Why car washes stay with you

Results make your client relationship indispensable

1

Results you can show

Repeat visits, revenue and what-works per car wash — figures that prove you've got it handled.

2

Marketing the competition can't match

Top-tier licence-plate marketing that used to be for big chains only. You offer it, affordably.

3

More returning customers

A car wash that sees more revenue and regulars thanks to you doesn't just switch away.

4

One place for your whole portfolio

Manage all your car washes from one agency dashboard, however large your portfolio grows.

5

Self-service & scalable

Add car washes yourself, live in no time. The platform grows effortlessly with you.

6

We run the tech

Hosting, updates, security, payments and GDPR — you focus on your clients and your margin.

And this is just the beginning

We keep developing — your system grows with time and gets better and better. New features are added automatically, at no extra cost.

How the price works

Clear, flexible, no surprises

Per car wash you simply pay the price of the package you take. How you offer it and what you charge your customers is entirely up to you.

No commitments

No minimum, cancellable monthly.

Fair pro-rata

Joining mid-month? Only the active days count.

One clear collection

One charge per month for your whole portfolio — on one invoice, with a line per car wash.

Free choice of package

Per car wash: wash tickets, licence plate or complete.

We run the tech

Hosting, updates, payments & GDPR — no technical team needed.

Your brand & pace

Optional white-label, add car washes yourself — live in no time.

Frequently asked questions

What partners want to know

What does it cost?

Per car wash you pay the price of the chosen package: Wash tickets €97, Licence plate €97 or Complete €147 excl. VAT per month. That monthly price is pro-rata and you can stop it per car wash monthly. Setting up the licence-plate system is a separate, one-off investment (from €1,950) that stands apart from the subscription — if you spread it, those instalments run until the amount is settled, even if you stop the monthly subscription. What you charge your customers is up to you — the difference is your margin.

What makes the licence-plate marketing so special?

Top-tier licence-plate recognition that used to be only for big chains with a deep budget — automatically recognising customers, winning back the ones who drift away and rewarding loyal customers. We make that affordable for every car wash, so you offer your clients something the competition can't match.

Can I use my own branding?

Yes, optionally. Your logo, colours and your own (sub)domain if you want. Prefer to offer it under CarwashManager? That's possible too — you choose.

Who handles hosting, updates and support?

We handle all of it: hosting, security, updates, payments and GDPR. You focus on your clients and your offering.

What if a car wash stops?

There's a tidy arrangement: the monthly subscription stops right away, with a wind-down period in which existing wash tickets keep working. You can also hand a car wash over to direct management. Is there still a spread payment running for the equipment? That stands apart from the subscription and runs until the amount is settled.

How fast am I live?

Your portal is usually up within a day. After that you add car washes yourself — every car wash is live in no time.

Am I tied to anything?

No. No minimum: the monthly subscription is cancellable monthly per car wash and you only pay for active car washes, pro-rata. Only an optional spread payment for the equipment runs until it's paid off.

Ready to win car washes — and keep them?

Plan a no-obligation introduction. In 20 minutes you'll see how you offer your car wash clients a marketing machine — top-tier, at a surprisingly low price.

Cancellable monthly We handle the tech