From licence plate to loyal customer.
More returning customers, on autopilot.
From car to returning customer — automatically
A camera reads the licence plate on arrival. You instantly know who's new and who's returning, automatically win back the ones who drift away and reward your most loyal customers. Now affordable for every car wash.
Build your package- ★NL51-TDG-8Returningzojuist
- ★NLHN-208-RNew3 min
- ★NL4-JPX-71Returning9 min
- ★NLZD-063-NReturning16 min
- ✓ sent
Loyalty reward · reward for a regular
to 51-TDG-8
- ✓ sent
Welcome discount · nudge to visit 2
to HN-208-R
- ✓ sent
Win-back offer · come-back discount
to 4-JPX-71
How a licence plate becomes a known customer
A single welcome discount links the plate to an email. From that moment you know who drives in — and your marketing runs on its own.
We set up that discount page ready-made for you.
Welcome to Your Car Wash
Get 10% off your first wash right away.
10% off your first wash
Enter your details and get your discount code instantly.
Everything in one place, clear and simple
Your numbers at a glance, your marketing on autopilot.
Licence plates
When cars drive in
Visits per hour — new vs. returning customers, recognised automatically by licence plate
Recently recognised
The cars that drove in most recently — counts up live.
Search a licence plate
Type a plate and see every visit — how often, when and the rhythm.
BMW 320i · black
Always asks for an extra dry cycle
Provided at sign-up: 3841 AB · Harderwijk
Expected around 18 Jul 2026
Log
- Drove in9 Jul 2026 · 14:15
- Drove in2 Jul 2026 · 08:47
- Discount redeemed24 Jun 2026 · 11:05
€5.00 discount
- Drove in24 Jun 2026 · 11:03
- Welcome discount claimed3 Mar 2026 · 14:22
via promotion “Spring deal” · €5.00 discount · from 3841 AB · Harderwijk
sander@voorbeeld.nl
Customers & businesses
Group multiple licence plates under one customer or business. Search by name to see all cars together.
- Details
Loonbedrijf Van Dijk
1 licence plate · 29 visits
ZL09PB - Details
Familie Bakker
2 licence plates · 34 visits
82HNV48XKD21
Automations
Run by themselves in the background. Manage them under Settings.
Win-back
ActiveBrings drop-offs back automatically
Welcome back
ActiveNudges new customers to a 2nd visit
Reward loyal customers
ActiveRewards your regulars automatically
Perfect timing
OffMails on each customer's rhythm
That's the day-to-day view. The numbers behind it — periods, rhythm, top customers — live under Analysis.
Work it out with your own numbers
Slide in your own numbers and see what it brings in.
The percentage is your own estimate of how many more customers come back thanks to automatic recognition and win-back. We keep it deliberately cautious.
This is your monthly result. The one-off cost is separate from this — you set that yourself with your deposit: in one go or spread over the term.
Build your packageEstimate based on your own input — no guarantee.
One licence plate, endless smart moves
Recognise every car instantly
The camera reads the licence plate on arrival. You see straight away whether it's a new or a regular customer — no card or app.
See at a glance how often someone visits
Every plate shows how often that car has been by: 1×, 5× or 20×. So you recognise your loyal customers in a second.
Win back the ones who drift away, automatically
Someone came every week and now hasn't for a few weeks? Your system sends a come-back offer on its own — right on time.
Give new customers a nudge
Someone visited just once? A small nudge brings them back for visit two — often the hardest step.
Reward your most loyal customers
Regulars automatically get a little treat. They feel seen, you keep them coming.
Recognise businesses and families
Link multiple cars to one name or company. So you instantly see that a whole fleet or family washes with you.
See what a customer is worth to you
Not just that one wash: you see what a customer is worth over the long run. So you know who you really want to keep.
Know your busy and quiet moments
Your busiest hours and days at a glance — including how much the weather matters. Plan your staff smarter and fill your quiet hours.
Sell subscriptions without worries
From the plate you see that only the subscription car washes — no hassle with passed-on cards.
Check redeemed vouchers
A voucher redeemed at the counter, but was that car actually there that day? You check it in seconds — less fraud.
Decide on real numbers
In black and white how many customers return, who stays away and how you grow. Decide on numbers, not on gut feeling.
And this is just the beginning
We keep developing — your system grows with time and gets better and better. New features are added automatically, at no extra cost.
What you're probably wondering
GDPR properly handled
A licence plate on its own is not personal data. A camera-surveillance sticker and privacy statement are included.
We handle everything
Everything comes ready in your package. You only mount the camera — plug-and-play, with a simple step-by-step guide. We fine-tune it remotely. No expensive installer, nothing to worry about.
Affordable & transparent
One fixed monthly fee; the one-off amount in one go or spread out.
Ready to make your customers come back?
Build your package, work out your price and request a quote right away — no obligation.
€50 off your first month — welcome benefit on the plate layer.
Briefly explained
How accurate is the plate recognition?
With a well-lit entrance it works close to perfectly: virtually every plate is stored and processed cleanly. Lighting is the deciding factor — make sure your entrance is well lit if you're open after dark.
Does this work with my current POS system?
Yes — and you don't have to change a thing. The camera and the recognition run completely separately from your POS: your current system stays as it is, we place a marketing layer alongside it. No integration or installation on your POS needed.
Is this actually allowed under the GDPR?
Yes. A licence plate on its own is not personal data — you have no access to the vehicle register and can't derive a person from it, so you may simply collect and keep it. You inform visitors with a camera-surveillance sticker and a privacy statement. Only when a plate is linked to an email address (if the customer provides it themselves) do the GDPR rules apply — and for that we ask permission properly in advance.
What if a customer doesn't want to be recognised?
They can opt out via your privacy statement; we then delete the plate and exclude it from recognition. Fully in line with the GDPR.
What does it cost?
A fixed monthly fee for the software, plus a one-off amount to set up the plate system (in one go or spread out). With the package builder you work it out exactly and request a quote.
Do I get a discount to start?
Yes — you get €50 off your first month as a welcome benefit on the plate layer. We settle that automatically with your first payment. Meanwhile your welcome page is already set up to collect emails.
Ready to grow like the big players?
Sign up and go live quickly on your own. You set everything up yourself; we answer questions lightning-fast over WhatsApp.